Can you imagine what these two have in common?
This is certainly not a political post, even though it involves two politicians, but it is a post about the importance of clarity. A few weeks ago during Leadercast, Andy Stanley pointed out the importance of CLARITY and examples from the campaign trail. Whether you agree with either of the gentlemen pictured above, their campaign slogans are memorable. This is one of the things that sets them apart from the rest of the field.
In 2008, then Senator Barack Obama, rallied support around “Change we can believe in.” In the most recent presidential campaign, Donald Trump has also tapped into the same strategy with “Make America Great Again.” Whether you supported Obama in 2008 or not, you remember his slogan. The same can be said of Trump. Clarity is critical when trying to connect your message with your audience.
In this political season, which is only certain to become more divisive, don’t miss the lessons we can learn. After all, much can be learned from this process and can be applied to you individual situation to help you win.
Is the message of your organization or brand CLEAR?